Platy’s Web Excursions

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Web Excursions 2021-10-18
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Web Excursions 2021-10-18

Platy Hsu
Oct 19, 2021
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新闻实验室:鱿鱼游戏

  • 有意思的是,朝鲜的宣传机器也发文章赞扬了《鱿鱼游戏》。

    • 文章说,这部剧反映了资本主义社会的现实——在这样高度不平等的社会里,人被当成棋子一样。

    • 此前,朝鲜的媒体也赞扬过获得奥斯卡的韩国电影《寄生虫》,虽然朝鲜人看不到Netflix,也看不到奥斯卡。

  • 生产这部剧的正是资本主义的公司,而且可以说是全球扩张的资本主义巨头。而这部剧通过批判资本主义,让全世界那么多人觉得感同身受,最后直接受益的还是这家资本主义公司和它的投资人。也就是说,资本主义似乎并不惧怕对自身的批判,甚至能通过批判自己,进一步发展自身的利益。

  • 有一个概念可以用来描述这种现象,那就是hegemony,翻译成“霸权”,或者是“领导权”、“支配权”。

    • 这里的霸权,并不是那种依靠武力、暴力来维持的,而是在文化和精神上,让人“心甘情愿”接受的。

    • 当然,要让人主动同意和接受,就需要非常重要的条件,那就是:

    • 让人觉得现存秩序是正常的、自然的、不可避免的、永不改变的,并且最终对所有人都是更好的。

  • 在电视机前看完《鱿鱼游戏》的观众并不会揭竿而起,去推翻资本主义制度,

    • 因为他们缺乏一种霸权之外的想象力,

    • 他们有的庆幸自己不是负债累累的人,有的即便感到痛苦,但也很难想象另一种更好的社会,最终只能把重担压回自己身上,让自己承担一切。

  • 一个很好笑的例子是:在职场社交平台LinkedIn上面,已经有人根据《鱿鱼游戏》写出了职场鸡汤。


Apple’s Privacy Changes Create Windfall for Its Own Advertising Business by ft.com

  • Apple’s advertising business has more than tripled its market share

    • in the six months after it introduced privacy changes to iPhones

    • that obstructed rivals, including Facebook, from targeting ads at consumers.

  • Apple’s in-house business is now responsible for 58 per cent of all iPhone app downloads that result from clicking on an advert. A year ago, its share was 17 per cent.

  • [It is] estimate[d] that marketing spending on mobile apps for both iPhones and Android phones was $58bn in 2019 and would double to $118bn by next year.

  • Apple, meanwhile, is likely to earn $5bn from its advertising business this fiscal year, and $20bn-a-year within three years

  • Some mobile advertisers, dismayed by the lack of visibility on iPhones, are now spending more of their budget on the Android market

  • the precision with which it was possible to focus ads on users through Apple’s advertising service jarred with the company’s rhetoric around privacy.

  • the “retargeting” tool, a service offered by Apple to let companies follow users to re-engage with them at a future date


How A/B testing can (and can’t) improve your headline writing » Nieman Journalism Lab

  • Many large newsrooms take advantage of this practice to optimize their traffic.

    • The New York Times tests headlines extensively on its homepage,

    • as does The Boston Globe, which also experiments with visuals and layout.

    • Analytics tools offering A/B testing, such as Chartbeat, now make it widely available to a range of newsrooms.

  • Beyond testing individual headlines, newsrooms try to use A/B testing data to draw out general guidelines around effective headline writing. In prior work, we talked to editors with all kinds of data-driven headline recommendations: including salient quotes and numbers, starting explanatory headlines with “how” or “why,” referencing important people and organizations by name, and others.

  • A/B test your headlines to find the right one to optimize traffic in the given context and moment,

  • but be cautious about trying to divine general writing lessons from those tests.

  • Even if a writing style does well in tests, it might not generalize across the whole newsroom.

  • A test can hinge on factors entirely outside an editor’s control,

    • leading to faulty interpretations and bad recommendations.

  • Headline testing is a powerful tool,

    • but it’s most effective when paired with a deep understanding of your audience.

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