A persona is a way of giving a concrete manifestation to a customer segment.
when you join a product, you need to learn who their customer personas are,
so you can understand this sort of shorthand when it arises in documents or meetings.
Within the product teams, it was common to refer to the persona as a real person.
Instead of saying, “How would our typical home user feel about this?”
we would ask “How would Abby feel about this?”
we have three primary personas across the developer division:
Mort, the opportunistic developer,
likes to create quick-working solutions for immediate problems and
focuses on productivity and learn as needed.
Elvis, the pragmatic programmer,
likes to create long-lasting solutions addressing the problem domain, and
learn while working on the solution.
Einstein, the paranoid programmer,
likes to create the most efficient solution to a given problem, and
typically learn in advance before working on the solution.
A persona, (also user persona, customer persona, buyer persona) in user-centered design and marketing is
a fictional character
created to represent a user type that might use a site, brand, or product in a similar way.
Marketers may use personas together with market segmentation,
where the qualitative personas are constructed to be representative of specific segments.
In most cases, personas are synthesized from data collected from interviews with users.