Web Excursions 2021-09-15

Microspeak: Persona by Raymond Chen

  • A persona is a way of giving a concrete manifestation to a customer segment.

  • when you join a product, you need to learn who their customer personas are,

    • so you can understand this sort of shorthand when it arises in documents or meetings.

  • Within the product teams, it was common to refer to the persona as a real person.

    • Instead of saying, “How would our typical home user feel about this?”

    • we would ask “How would Abby feel about this?”

Nikhil Kothari's Weblog : Applying personas

we have three primary personas across the developer division:

  • Mort, the opportunistic developer,

    • likes to create quick-working solutions for immediate problems and

    • focuses on productivity and learn as needed.

  • Elvis, the pragmatic programmer,

    • likes to create long-lasting solutions addressing the problem domain, and

    • learn while working on the solution.

  • Einstein, the paranoid programmer,

    • likes to create the most efficient solution to a given problem, and

    • typically learn in advance before working on the solution.

Persona (user experience) - Wikipedia

  • A persona, (also user persona, customer persona, buyer persona) in user-centered design and marketing is

    • a fictional character

    • created to represent a user type that might use a site, brand, or product in a similar way.

  • Marketers may use personas together with market segmentation,

    • where the qualitative personas are constructed to be representative of specific segments.

  • In most cases, personas are synthesized from data collected from interviews with users.